G U I A T U R Í S T I C O / / T O U R I S T I C G U I D E
Neighborhoods have predominant usage and being able to know what they are is of crucial importance for the decision making of where to go.
Still a schematic map in the same scale as all the other ones, but with a closer view of the streets. I deconstructed the pictures and rearranged them on a big collage that represents the city as a whole and not as different framed views that do not relate to each other.
buses, trams, metro, trains, roads, boats and bikes. They all work together as one big system that when viewed separately can look confusing.
walking around the city I took random pictures of passers-by to map how people dress in different areas. This kind of fashion code also constructs the mood of different places.
A map constructed using maps from São Paulo – the city where I’ve been born and raised. Connecting the places and moods of a new city to the one you are very familiar with helps to understand the dynamic of the new city you are exploring. This map also works the other way around: a native amsterdamer can understand the city of São Paulo.
I navigate thru space using my memory of past events I’ve experienced in the city. I find my way around space going back to those memories.
Old maps from the different periods show the different shapes the city has had. Now the shapes show the urban development of the city that since the beginning had to be planed in order to exist.
Proposta para novo tipo de guia de turismo como trabalho visual final no Master em Design Editorial,
pela Hoogerschool voor de Kunst Utrecht (Holanda). Pensado para o pós-turista (aquele que precisa
de ajuda e guia para se deslocar por uma cidade, mas de forma não tradicional).
O Atlas é composto por 8 mapas na mesma escala e da mesma área de Amsterdam,
cada qual focando em um aspecto diferente da cidade.
My proposal for a new touristic guide was my master project at The Utrecht Graduate School of Art and Design.
It is targeted at the post tourist, the one that needs help and guidance navigating thru a new city, but not in the traditional way.
The Atlas is composed of 8 different maps of the same area of Amsterdam, each of them concerning a different aspect of the city.